Custom dataset - design advanced data logic for non-technical users

In 2024, I designed and launched Custom dataset in Report Builder - a tools that help user combining different datasets without the need know how to join data technically. Custom dataset allowing user to pull data from different datasets into one report which significantly reduced the amount of reports that suppliers need to maintain, also providing user flexibility to build their own datasets that meet their busness need.
With Custom dataset, suppliers can now is customer, online shopping and store inventory data in one report instead of creating 3 repoerts seperately.

Roles & Responsibilities

Product design lead

Usability testing

User research

Timeline

2024 Feburary - GA Launch

Outcome

18% reduce in cost of storage

6% reduce in the number of reports creation in Q4 2024

Case study is upon request

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Custom dataset - design advanced data logic for non-technical users

In 2024, I designed and launched Custom Dataset in Report Builder—a feature that empowers users to combine data from multiple sources without needing to understand how to join data technically. Custom Dataset allows users to pull data fields from different datasets into a single report, significantly reducing the number of reports suppliers need to manage. It also gives them the flexibility to build datasets tailored to their specific business needs.

With this feature, suppliers can now analyze customer data, online shopping behavior, and store inventory—all in one report—instead of creating and maintaining three separate ones.

Role & Responsibilities

Product design lead

Usability testing

User research

Timeline

2024 February - June

Outcome

18% reduce in cost of storage

6% reduce in the number of reports creation in Q4 2024

Case study is upon request