In 2019, I redesigned and shippted the unfied checkout experiecne across 102 countries where Huawei was selling their digital products (Laptops, phones, and other accessories).
In 2019, I led the redesign and launch of a unified checkout experience for Huawei’s global e-commerce platform, spanning 102 countries and supporting digital products like laptops, phones, and accessories.
Before this effort, Huawei’s regional websites were managed by local agencies. While they followed brand guidelines, the user experience varied significantly across markets—resulting in inconsistent interfaces, fragmented user journeys, and unsynchronized customer data.
My focus was to streamline and unify both the product browsing and checkout experiences, creating a scalable design system that could support global consistency while allowing room for localized flexibility.
Product design lead
Prototype
3D rendering
2019 June - December
2019 October - 30+ flows handed off
2020 February - Global launch across 74 countries
16% increase in Add to basket rate
4% increase in Conversion rate
32% reduced in support ticket regarding checkout and purchase assistance