In 2019, I redesigned and shippted the unfied checkout experiecne across 102 countries where Huawei was selling their digital products (Laptops, phones, and other accessories).
Qatar
Egypt
Malaysia
We want to achieve brand consistency and global recognition through unifying the design of all our international consumer websites
Problem
Huawei International E-commerce experience lacked of consistent and led to a significant drop of checkout completion rate.
Prior to 2020, Huawei’s regional websites were managed by local agencies. While they followed brand guidelines, the user experience varied significantly across markets—resulting in inconsistent interfaces, fragmented user journeys, and unsynchronized customer data.
Qatar
Egypt
Malaysia
In 2019, I led the redesign and launch of a unified checkout experience for Huawei’s global e-commerce platform, spanning 102 countries and supporting digital products like laptops, phones, and accessories.
My focus was to streamline and unify both the product browsing and checkout experiences, creating a scalable design system that could support global consistency while allowing room for localized flexibility.
Product design lead
Prototype
3D rendering
2019 June - December
2019 October - 30+ flows handed off
2020 February - Global launch across 74 countries
16% increase in Add to basket rate
4% increase in Conversion rate
32% reduced in support ticket regarding checkout and purchase assistance
Problem
Inconsistent regional sites led to checkout drop-offs and costly support issues.
Locally managed sites created inconsistent interfaces and fragmented journeys, causing checkout drop-offs and high support costs.
Qatar
Egypt
Malaysia
Solution
Unified E-commerce experience and build components that adapted for different languages.
Prior to 2020, Huawei’s regional websites were managed by local agencies. While they followed brand guidelines, the user experience varied significantly across markets—resulting in inconsistent interfaces, fragmented user journeys, and unsynchronized customer data.
Product overview
Product detail page
Checkout
Outcome
The global launch in 2020 delivered measurable impact: higher conversion, increased customer confidence, and reduced operational overhead.
The unified design system not only scaled to 74 countries at launch but continues to provide Huawei a foundation for consistent international growth.