In April 2024, we launched Report Builder 1.0 to the public, a significant milestone in Walmart’s data monetization plan. In just a week, we signed over 80 exclusive contracts for Report Builder, separate from the Luminate suite. This success didn’t come overnight; it was a journey filled with challenges, ambiguity, and strategic pivots. Ultimately, we created a tool that helps hundreds of suppliers, vendors, and merchants access data quickly and make smarter decisions.
Result and Impact
80+ of clients signed the 3 years contract after beta launched
120+ of suppliers signed the contract after GA launched. 72 suppliers were converted from free version.
Expanded market to 2 other countries (Canada & Mexico) in 2024
Mentioned in Walmart Q4 25’ Earning Report.
Please reach out for full case study
In April 2023, we launched Report Builder 1.0 to the public, a significant milestone in Walmart’s data monetization plan. In just a week, we signed over 80 exclusive contracts for Report Builder, separate from the Scintilla suite. This success didn’t come overnight; it was a journey filled with challenges, ambiguity, and strategic pivots. Ultimately, we created a tool that helps hundreds of suppliers, vendors, and merchants access data quickly and make smarter decisions.
UI/UX; Research; Testing; VQA
1 Designer (me), 4 PMs, 15 Engineers (Backend + UI)
Result and Impact
80+ of clients signed the 3 years contract after beta launched
120+ of suppliers signed the contract after GA launched. 72 suppliers were converted from free version.
Expanded market to 2 other countries (Canada & Mexico) in 2024
Data Ventures was mentioned in Walmart Q4 24’ Earning Report, and Report Builder was the only product that went GA and international by 2024.
Please reach out for full case study